5 Pitfalls When Launching a New or Improved Website

| September 15, 2016

Creating a website for your business is a crucial component of establishing your online presence and yourself as a trailblazing entrepreneur in the international marketplace. But all too often, launching a website quickly transforms from an exciting endeavor into a time-consuming nightmare.

It doesn’t have to be this way. READ MORE

Online Positioning: Keep It Clear & Focused To Get Results!

| September 11, 2014

An open letter from Rosalind Sedacca to prospective clients:

Effective  online positioning is all about finding the right direction to focus your marketing message.

Our challenge: If you don’t have a clear direction your headlines (and your other copy) you are going to be all over the place, speaking to too many different kinds of people about too many things. READ MORE