Find what used to work isn’t working as well? You’re not alone. Because everyone is using the same strategies, you need to think outside the box and identify your own target market, the ideal clients or customers for you. What happens if you don’t?Read More
Word-Power is persuasive power. The power to grab attention, make hard-hitting points and generate immediate response from your targeted market. Carefully chosen words build credibility for your website, your business, your products or services. They are vital tools that can be artfully used to create the specific response or action you want.Read More
Public Relations is one of the most under-utilized and powerfully effective marketing tools available to any small business. Properly used, PR can do for free what you pay to do in advertising. That is: get attention, boost your business image, increase market awareness, attract new customers and generate sales.Read More
Effective online positioning is all about finding the right direction to focus your marketing message.
Our challenge: If you don’t have a clear direction your headlines (and your other copy) you are going to be all over the place, speaking to too many different kinds of people about too many things.Read More
Creating a website for your business is a crucial component of establishing your online presence and yourself as a trailblazing entrepreneur in the international marketplace. But all too often, launching a website quickly transforms from an exciting endeavor into a time-consuming nightmare.Read More