5 Pitfalls When Launching a New or Improved Website

Posted By on September 15, 2016

Creating a website for your business is a crucial component of establishing your online presence and yourself as a trailblazing entrepreneur in the international marketplace. But all too often, launching a website quickly transforms from an exciting endeavor into a time-consuming nightmare.

It doesn’t have to be this way. READ MORE

Online Positioning: Keep It Clear & Focused To Get Results!

Posted By on September 11, 2014

An open letter from Rosalind Sedacca to prospective clients:

Effective  online positioning is all about finding the right direction to focus your marketing message.

Our challenge: If you don’t have a clear direction your headlines (and your other copy) you are going to be all over the place, speaking to too many different kinds of people about too many things. READ MORE

6 Steps To Putting Your Company In the News with Free PR Strategies!

Posted By on September 9, 2012

  By Rosalind Sedacca

      Public Relations is one of the most under-utilized and powerfully effective marketing tools available to any small business.  Properly used, PR can do for free what you pay to do in advertising.  That is: get attention, boost your business image, increase market awareness, attract new customers and generate sales. READ MORE

COPYWRITING POWER … puts “muscle” into your marketing message!

Posted By on August 19, 2012

By Rosalind Sedacca, CCT

Word-Power is persuasive power. The power to grab attention, make hard-hitting points and generate immediate response from your targeted market. Carefully chosen words build credibility for your website, your business, your products or services. They are vital tools that can be artfully used to create the specific response or action you want. READ MORE